Original Equipment Manufacturing - OEM partnerships with ABB

ABB’s engineering, manufacturing and logistics capabilities combined with OEMs' detailed local market knowledge and expertise to serve the customers across the world

ABB is committed to create high-value partnerships with OEMs, panel builders and machine builders by providing a comprehensive product portfolio, partner programs and cooperation models that embrace a wide range of power and automation products.

In addition to the brand and technology advantage, ABB also strives to provide strong support to OEM channels. ABB has tailored a business model that provides flexibility for channel partners to choose where in the value chain they want to position themselves. Based on this model, ABB has developed a series of modular OEM partner programs in which ABB combines its product offering with a technical support program as part of a holistic approach that meets an OEM’s requirements for different markets and segments.

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ABB’s focus on OEMs aims to build on synergies between the breadth and quality of ABB’s portfolio, and the particular strengths of OEMs in market sectors

Win-win relationship


ABB channel partners

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