Channel Partners

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Success starts with the right partner

In a fast-changing market, we help you grow by combining your expertise with our technology and support. We invest in your success as part of our team.

Why partner with us?

  • Tailored programs to boost capabilities and expand reach
  • Access to world-class resources and a globally trusted brand
  • Backing from a leader in innovation, quality, and integrity

With decades of experience, we support you commercially, technically, and strategically - unlocking new opportunities and driving your business forward.






Programs
Channel partners
Offerings
Get onboard

We are here to equip you with the right tools, knowledge, and resources needed to deliver with confidence. Explore our programs and see how we can drive growth - together. 

Starting from our broad and proven product portfolio, we’ve developed programs tailored to different levels of partnership. These programs are designed to support channel partners in seamlessly integrating ABB technologies into their systems and solutions.





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engineers

ABB Registered Partner

There are different technical and branding programs to meet diverse needs and suit different cooperation models.

  
Technical Program
FastFlexTM – where ABB delivers a pre-assembled panels or preconfigured solutions, allowing the partners to choose the flexibility level that best suits them

License Cooperation – where ABB provides the core technology (circuit breakers, protection relays, instrument transformers/sensors) and the know-how to the channel partners who, through a license, manufacture the panel as per ABB’s design

Technical Cooperation – where ABB provides the core technology to the partners and, where required, supports them in the design, engineering and testing of their solution to meet specific market requirements
Branding Program
Channel partners who incorporate a significant amount of ABB components are eligible to use a label on their solutions (ABB Built-in Technology).
This allows our partners to leverage the strength and recognition of the ABB brand.

 

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Panel Builders

Panel Builders

We support our panel builder partners by providing solutions and components that they can rely on for future-proof, robust, and reliable switchgear designs.

Please see the Offerings tab for information about our portfolio. 

OEMs

Original equipment manufacturers (OEM)

With our broad and proven product portfolio, we support OEMs in seamlessly integrating ABB technologies into their systems and solutions.

Please see the Offerings tab for information about our portfolio.

Distributors

Distributors

We empower distributors to deliver quality products on time – helping ensure excellent service for end customers and driving growth for their business.

Please see the Offerings tab for information about our portfolio. 

Distributors

System Integrators

Our end-to-end medium-voltage portfolio allows system integrators to deliver complete, standards-compliant vendor-agnostic solutions to their customers.

Please see the Offerings tab for information about our portfolio. 


Watch webinar
on-demand

Watch an insightful 45-minute webinar to explore how we can address the challenges of a changing energy landscape together.

We’ve designed our onboarding process to be straightforward and collaborative - just four simple steps: 

connect
1. Let’s connect

We start by evaluating mutual interests in cooperating

folder1
2. Shaping the agreement

Together, we define the scope of our collaboration based on shared business needs.

Technology transfer
3. Technology transfer

We provide the tools, training, and technical support you need to integrate our solutions into your offering.

start delivering
4. Start delivering

Once everything’s in place, you’re ready to go - fully equipped to serve your customers and grow your business.

If you would like to become a channel partner, please contact us.


Learn more


Frequently Asked Questions


Where should we start to understand ABB’s medium-voltage partner programs? 

The easiest way to get started is to fill out this form. One of our team members will contact you and guide you forward.

How do I know if I am qualified to become a Value Provider? 

The ABB Value Provider is a premium partnership program for our top-tier channel partners - those with the highest level of technical and segment expertise. Our Value Providers meet rigorous standards across sales, support, service, and engineering. ABB officially certifies these capabilities to ensure that these partners can deliver high-quality service and support.


What are the advantages for end customers when working with an ABB-certified partner versus a non-certified one?

Working with an ABB certified partner gives end customers greater confidence, reduced risk, and improved performance and reliability. Longterm advantages are more difficult to guarantee when working with noncertified partners. Certified partners are trained and validated by ABB, have access to our full portfolio, follow strict quality standards, and deliver superior service - advantages noncertified partners cannot guarantee.


What type of support is available to help build partner expertise in sales?

ABB supports the development of partner expertise through a comprehensive enablement framework that includes training, tools, and hands-on support. Through this end-to-end model, ABB helps partners continuously build strong sales capabilities and deep engineering expertise, ensuring high-quality solutions and long-term customer success.


Do all partners get access to ABB’s accredited labs and specialized testing facilities?

ABB provides structured access to its accredited laboratories and specialized testing facilities as part of its partner ecosystem. Certified ABB partners may access these facilities depending on their certification level, solution scope, and project requirements. This ensures that the project outcome is aligned with ABB’s quality, safety, and technical standards.


What is the best approach for partners who are new to medium-voltage?

The most effective approach for partners new to medium-voltage is a structured onboarding journey. This includes training and certification, defining a clear scope, leveraging ABB expertise, and gaining hands-on experience through supported projects. This approach allows partners to build their capabilities safely, confidently, and sustainably.


Does ABB support partners with type tests within technical programs?

Yes. Under the TCA program, ABB supports its partners with type tests within the framework of its technical program, ensuring that solutions meet the required performance, safety, and compliance to standards.

 ABB can provide: 

  • Access to type-testing capabilities aligned with ABB standards and international norms 
  • Technical guidance and expertise throughout the testing and validation process 
  • Collaboration with ABB specialists to ensure accurate execution and interpretation of tests

What does it mean that ABB supports its partners with audits?

ABB’s support through audits means working collaboratively with partners to ensure quality, consistency, and continuous improvement. Through structured audits, ABB helps partners strengthen processes, documentation, and technical capabilities, enabling them to maintain high standards across project delivery and service.


Is the SF6-free medium-voltage switchgear available for partners?

Yes, SF₆-free medium-voltage switchgear is available for partnership. We are open to discussing collaboration models and can arrange a meeting to define scope, market approach, and next steps. Please reach out to your local ABB contact or fill out this form - one of our team members will get in touch shortly.


How does ABB ensure partners have the right tools for digital enablement and eCommerce?

After assessing each candidate’s needs, capabilities, and market potential, ABB provides a comprehensive toolbox that includes digital assets, data and content support, eCommerce ready materials, and best practice guidance. The specific mix of tools is defined together with each partner to ensure they receive the resources most relevant to their digital strategy and growth ambitions.

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