Taking 100 years of innovation to the next level

Jesse Henson, Head of ABB’s Industrial Motor Business in the U.S., talks with Smart Industry about our focus on products, employees and technology as we continue to “build a better motor.”

Jesse Henson, head of ABB’s Industrial Motor Business in the U.S.
Jesse Henson, head of ABB’s Industrial Motor Business in the U.S.

In 1920, Edwin Ballman and Emil Doerr set out to “build a better motor,” defined as one that used less electricity. We’ve achieved that goal and many more since. Now, a century later, we continue to take ABB’s Baldor-Reliance motors to the next level with a focus to be the best “as determined by our customers.”

Two years ago, our team took a step back and looked deeply at everything we do. We knew that to add more value, we had to rethink the way we’ve always designed and built industrial electric motors. This has led to a broad transformation throughout our motor business, which we are doing with three main focuses.

Products
Our customers rely on us to provide a large variety of motors, so we are looking at a transformation that allows us to offer more. With new design and production processes, we are improving the quality of both the products and the information we provide. By simplifying ordering and operations, we know we will dramatically improve lead times, increase availability, provide superior customer experience, and make it easy to do business with us.

Employees
We have more than 3,500 employees making and supporting Baldor-Reliance motors in Oklahoma, Arkansas, Missouri, Mississippi, Georgia, and North Carolina. They are passionate about what they do. They are proud of the motors they build and the customer service they provide. Therefore, we continue to invest in our current employees and in apprentices and interns who will become our future employees. It’s important they understand our new processes and have the right technical skills to work with equipment and tools we are bringing into manufacturing.

Technology
We are focused on defining the right tools and processes for the future of the industrial motor industry. We are implementing solutions that connect orders to the plant floor, increasing automation, and using simulations and digital images to provide seamless connectivity throughout the entire buying process.

We appreciate the industry’s long-term support of Baldor-Reliance motors. We have heard what you’ve said, and we are making the changes necessary to be the brand you continue to trust and rely on. We may be 100 years old, but 2020 is a new beginning. We are doing new things, and we think you will like what we are building.

Article by:
Smart Industry
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